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EM’s Annual Guide to the Best Virtual Products and Platforms Virtual events and experiences aren’t just contingency plans for derailed in-person activations; they’re critical resources and strategic avenues for delivering ongoing audience engagement and expanding reach. And experts say they’ll be part of event marketing tactics for years to come. To help you narrow down […]

Riot Games' League of Legends is thought to be the world’s largest esports property with at least a dozen leagues that compete for a spot in the World Championship each year.

For more than a decade, Buick has leveraged a strategic NCAA sponsorship to shift young basketball fans’ perceptions of the brand and bask in the media exposure surrounding March Madness. But for its 2022 program, Buick wanted to capitalize on its strong female buyer base (women are responsible for more than 55 percent of Buick […]

In our second annual Experiential in Color program, we talk with 16 rising stars across the brand and agency sides of the business about industry trends, inclusive campaigns, and what it really means to belong in events.

A social-first marketing philosophy is easy to envision but a lot harder to execute. But Boardroom, the sports business media network founded in 2019 by Kevin Durant’s investment company 35V, is one brand that truly walks the walk. What started as a series on ESPN+ has evolved into newsletters, podcasts, premium video, written editorial and […]