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ConferencesB-to-B Dream Team 2026: Meet Tom Flynn of American Express
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Across 16 years of experience, Tom Flynn has touched nearly every facet of event marketing, and he can trace his career back to a single college […]
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ConferencesB-to-B Dream Team 2026: Meet Amy Loskutoff of Google Cloud
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Who would’ve thought a 17-year career in baseball would lead into tech? But that’s the story behind Amy Loskutoff’s professional journey that started with interning for […]
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ConferencesFive Best Practices for Creating High-touch, Experiential C-Suite Events
Relationships have never been more important for businesses and the marketers supporting them. Creating access points for key customers, and bringing them behind the curtain for real talk, R&D, and connection, is a strategy Google Cloud has honed with its Customer Advisory Board program and the group’s high-touch annual board meeting. C-suite experiences are growing […]
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The Brief RoundupThe Brief: Skinsurance Offices and ‘Shrinking’ Mazes
This week’s hot takes on hot topics in experiential marketing cover Skinsurance Offices, The Impossible T and “Shrinking” mazes.
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Trend of the WeekExperiential Marketing Trend of the Week: Double-Decker Buses
The double-decker bus is more than just a London icon or a commuter vehicle. It’s an experience of its own. From the open-top deck to the stacked structure, it offers panoramic city views and is a photo moment in itself. Plus, with two floors, a double-decker bus offers double the seating capacity, or with the […]
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