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Furniture retail brand Ashley activated the Beach Retreat at the Santa Monica Pier that highlighted the brand’s latest outdoor furniture offerings and allowed consumer passersby to lounge, enjoy a festive beverage, and listen to music. The activation took place over the weekend, June 17-18, from 11 a.m. to 5 p.m., in a high-traffic location on […]

“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always, […]

Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.

“Nostalgia is super important for us, and engagement goes hand in hand with that. So we used all the details from the series in a really intentional way. We had subtle clues for what was to come in season two and every detail had meaning.” —Theresa Travis, Executive Director-Marketing Engagement, Experiential and Influencers, Freeform If […]

“Are you bringing your dog?” was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. In addition to encouraging furry friends to attend (there’s even a #dogsofOR recap on Instagram), the show […]