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Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. But, with the right timing and the right strategy, the result of an event like this is a healthier, better connected, and legitimized community that can only boost business for all, as well as […]

If your cheeks haven’t flushed with “Barbie” fever this summer, you’re in the minority. The Warner Bros. movie took the world by storm even before its July 21 debut, with a slew of brand collaborations, and a global premiere event circuit that served as an experiential extension of the blockbuster film.

Industries across the board are grappling with rising overheads and shrinking budgets, but there’s one area that businesses must be willing to invest in to stay afloat in today’s marketplace: their people. From the Great Resignation to “quiet quitting,” workers are demonstrating that they expect more than a pay stub for their hard work and […]

The phrase “a rising tide lifts all boats” isn’t often associated with competing brands. But when it comes to increasing visibility for women’s sports, sponsors are steadfast in their commitment to inspiring other brands to jump aboard.

Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator Lounge, a space built to give back to creators.