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A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference.

The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions, […]

This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.

What can event marketers expect from the next generation of event attendee? Look no further than the National 4-H Council’s Ignite Summit, a teen-centered event for 1,200 high schoolers and adult educators, which significantly reduced its number of “structured” breakout sessions on offer between the inaugural event in 2023 and this year’s event. That decision […]