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There is a universal principle that remains steadfast when it comes to Diversity, Equity, and Inclusion (DEI): every participant in an event deserves to walk away feeling their time was well spent.

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.

Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference.

The 2024 New York International Auto Show featured a tight cast of brand characters as well as lessons in organizing supersized booth footprints. Approximately 20 major automotive brands exhibited on the main level of the Javits Convention Center for the 124-year-old NYIAS show, which ran March 29 through April 7. Heavy lifestyle messaging, CSR missions, […]