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This week’s hot takes on hot topics in experiential marketing cover ketchup insurance, frozen firehouses and a new culinary conference.

Bold colors, indulgent culinary demos and house-sized—and sometimes styled—exhibits were on hand at the 11th annual Design & Construction Week, comprised of the co-located International Builders Show (IBS) and the Kitchen & Bath Industry Show (KBIS), which together brought more than 117,000 attendees and 2,400 exhibitors to the Las Vegas Convention Center Feb. 27-29.  Dubbed […]

The Design District by GE Appliances, a Haier company, dominated the KBIS showfloor with a 16,000-square-foot experience that showcased drastically different personalities of its brands united by the ideas of future-forward product solutions and unapologetic self-expression.  If attendees entered from the GE Profile side, they could take a selfie with a massive smart mixer before […]

Fresh off its 13th year partnering with the NFL as its Official Hotel Partner, Marriott continues to evolve its fan experiences around its brands Courtyard by Marriott and Marriott Bonvoy.

International Women’s Day is here, the annual global celebration of social, economic, cultural and political achievements of women. The day was officially recognized by the United Nations in 1977, but since the very first IWD celebration in 1911, it has never been “owned” by any specific group, government, network or company. It’s a day that […]