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This week’s hot takes on hot topics in experiential marketing cover foldable buses, Piña Oatladas and the Stayman Islands.

Costs have peaked, deadlines are tight and freelancers are backing up agency operations teams that are busier than they ever have been.

The Women’s National Basketball Association (WNBA) has experienced a meteoric rise in popularity this year, in part due to rookie phenoms like Caitlin Clark and Angel Reese, whose talent and stories have captivated hoops fans and the media alike. And with excitement at an all-time high surrounding the AT&T WNBA All-Star Game and festivities, July […]

What’s the perfect backdrop to recreate a post-apocalyptic landscape? Albuquerque, NM, and its desert climate fit the bill for a takeover of the local Monterey Motel that was transformed into “The Mountain Dew Borderlands Motel,” straight out of the new film, debuting Aug. 9. Mountain Dew partnered with Lionsgate and Regal Cinemas on the dystopian […]

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the […]