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As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs […]

Event profs are quick-thinking and adaptable problem-solvers by nature, able to read a room and anticipate challenges to pivot at a moment’s notice. These skills aren’t necessarily ones you can glean from a textbook. They come from within, or develop through experience. It’s one of many reasons why talent management in the world of experiential […]

That ever-elusive work-life balance concept… is it even possible in the event biz? As event profs begin planning their summer vacations and getaways, we’re examining how agency leaders manage their free time, create boundaries and keep their teams firing on all cylinders. To find out where the community stands on the topic, we spoke with […]

After 176 years in business, Gorton’s Seafood is no stranger to evolving with the times and keeping up with changing consumer habits. So for 2025, it tried something different by activating at SXSW for the first time. While the Gloucester, MA-headquartered brand had previously dabbled in experiential marketing with small-scale food sampling events, this was […]

With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand […]