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Your brand may be hiding its modern day marketing magic in its roots

Marketers spend countless hours trying to stay two steps ahead of today’s consumers. Running projections analyzing forecasts studying trend reports and hoping (sometimes even praying) for the best strategies: What do they like? What will they like? And how can we give them what they don’t know they like yet?

How to use signage to cut through the clutter

A look at some of the most marketing-centric characters to ever be featured in the Macy's Thanksgiving Day Parade

Jim Daniels

Dream Team title: Vice President-Marketing
Current position: VP-Marketing Trojan

Jeffrey Fulgham
Dream Team title: Executive VP-Global Marketing
Current position: Chief Marketing Officer GE Water