Type of Event: Buzz/word-of-mouth programs

Taco Bell, with its millennial-friendly marketing and social media presence, has positioned itself as a pop-culture icon that’s attracted a diverse audience willing to engage in its quirky brand moments, from the famous Doritos Locos Tacos to Emojis to Taco Bell sleepovers and weddings. Tasty and innovative, for sure. But Taco Bell wanted to be […]

Humana’s Bring the Parks to You (BP2U) tour in partnership with the National Park Foundation was one of the first to target the senior audience with a VR component. Designed as a pop-up log cabin, the tour also leveraged a nature engagement quiz, a photo/GIF wall and a Find Your Park mobile app to inspire, […]

The political climate surrounding the 2016 presidential election was a rocky road paved with dissent, to say the least. But JetBlue wanted to know—was America really that divided? To find out, the brand executed a sky-high social experiment aimed at getting passengers, and the general population, to compromise. The Reach Across the Aisle stunt involved […]

Amid the political whirlwind that was the 2016 presidential election, CNN aimed to get more Americans involved by making the process more social. To give more voters a chance to have their voice heard, the network teamed up with Facebook to launch a mobile political tour built for social media-fueled content creation aboard a converted […]

Kids say the darndest things—especially when they’re posing as car salesmen to drive the launch of the Chrysler Pacifica. And that’s the point. To create a simple car buying experience, the brand turned to a team of child actors dubbed the “PacifiKids” to highlight the new vehicle’s features to prospective customers. The kicker: every interaction […]