Type of Event: Buzz/word-of-mouth programs
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Cheetos Creates a Flamin’ Hot Pop-up Restaurant
When chefs and foodies began to organically experiment with Cheetos as a quirky, new ingredient in food recipes—from the Flamin’ Hot Cheetos Sushi Burrito to the Flamin’ Hot Cheetos bagel—the experiential team at Frito-Lay saw an opening. Building on this trend and setting out to prove that Cheetos is more than a snack food, it […]
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Marriott’s Safari Tents Bring Glamping to Coachella
Marriott wanted to make a splash at Coachella, but being a brick and mortar hospitality brand… this posed some challenges. The solution: bring its rooms to the party in the desert by building eight separate Safari Tents—each perfect for the glamping experience so popular at the Coachella Valley Music and Arts Festival and inspired by […]
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Warner Bros. Terrifies ‘It’ Fans with Recreated Sets
When it came time to promote the remake of the horror film “It,” one might assume Warner Bros. had only one goal in mind: scare the shit out of people. Well, that was one goal. But in recreating the “29 Neibolt Street” house from the film with an immersive, terrifying and Instagrammable experience for consumers […]
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General Mills Throws a Social Media-Fueled Bday Bash
Hamburger Helper is an iconic brand, but sometimes “iconic” can be perceived as “old.” To spread the love of the meal-assist product among millennials, General Mills needed to transform its brand into something ageless and culturally relevant. So it celebrated it’s iconic box character Lefty’s 40th birthday. What unfolded was an epic, social media-fueled birthday […]
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Arby’s Goes Viral with a Social #MeatSweats Campaign
The best viral campaigns don’t shy away from a little feather ruffling, so when Arby’s set out to inform carnivores across the country that it serves up more mouthwatering meats than just its signature roast beef, it turned to a “Oh no, they didn’t” moment with the #MeatSweats campaign. The year-end earned media stunt involved […]