Partner Content

Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the […]

If you were working in the event industry in 2008, you no doubt recall the almost immediate impact the recession had on live events. As travel budgets were cut, so were thousands of the events that had become the lifeblood of their company’s sales pipelines. Flash forward a few years later, and the industry emerged […]

The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.

Event Marketer’s Spring Jobs Guide features leading companies to work for in this new era of doing business The state of the experiential marketing industry’s job market is best described as in motion. Employees are looking within their organizations for new opportunities. Client rosters are evolving and so are their needs. A period of rapid […]

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the […]