Partner Content

The right décor has the power to create a one-of-a-kind event atmosphere that perfectly reflects a company's personality and unique culture.

Event Marketer’s Spring Jobs Guide features leading companies to work for in this new era of doing business The state of the experiential marketing industry’s job market is best described as in motion. Employees are looking within their organizations for new opportunities. Client rosters are evolving and so are their needs. A period of rapid […]

Our Women in Events coverage continues with Q&As featuring a crop of experiential marketing heavyweights handling the agency side of the business. They’re the behind-the-scenes puppet masters managing production logistics, creative, staffing, partnerships—and budgets—to deliver seamless experiences that are relevant and resonant. And they’re doing it all at a time when event marketers across the […]

Personalization is a term that conjures up images of segments, algorithms, platforms, and big budgets. But for the brands linked up with nimble partners who view the marketing ecosystem as an orbit, rather than a funnel, and who view content as fuel for campaigns, personalization is an ever-present tool within the “Experiential Commerce” model that […]

The pandemic changed the way brands think about and do business with consumers, and it also changed the way marketing organizations create and execute campaigns. Smart marketers have reimagined the traditional marketing funnel as an “orbit” with a new, transaction-based model as its driving force: “Experiential Commerce.” And within the brand orbit, an evolution of […]