Industry News
EMS 2025: Nine Event Trends to Watch, from Creativity on a Budget to ‘Servant’ Sponsorships
The 2025 Experiential Marketing Summit (EMS) brought the high-octane energy, camaraderie and compelling perspectives the annual industry showcase is known for, and a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists kept the good vibes and peer-to-peer education going strong...
EMS 2025: Creativity as a Practice, Hot Topics and Community Experiences
A cohort of ambitious attendees rose with the sun on April 15 for day two of the Experiential Marketing Summit (EMS) at the annual morning 5K through the Las Vegas Strip, while others kicked things off with a moment of mindfulness during a guided morning meditation inside the MGM Grand. And then it was off...
EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards
The 23rd annual Experiential Marketing Summit (EMS) launched with high-octane energy and compelling perspectives on April 14 as a global audience of more than 1,500 b-to-b and b-to-c marketers, trade show organizers, agency execs, meeting planners, event strategists, sustainability champs and technologists gathered at MGM Grand Las Vegas for a three-day huddle guided by the...
Guest Column: Measuring the Total Value of Sponsorship Activations
Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Matt Sincaglia, Board Member, Experiential Marketing Measurement Coalition...