Industry News

The Event Marketing Measurement Association (EMMA, formerly EMMC) has launched the industry’s most comprehensive event measurement certification course, designed for event and marketing people at all levels—from professionals beginning their event measurement journeys to seasoned marketers who want to up their measurement game. The course was created by leaders at EMMA, with practical experience measuring […]

Continued collaboration scales AI-powered content capture and post-event engagement across one of the industry’s leading experiential marketing events   Event Marketer and Voxo are extending the expansion of their partnership for the Experiential Marketing Summit 2026 (EMS), further integrating AI-powered session summaries into the event’s core content experience. The Experiential Marketing Summit 2026 will take […]

Exclusive content, research and event experiences will help elevate the trade show exhibitor community   Event Marketer, the world’s most trusted and widely read media brand covering experiential and event marketing, today announced a landmark strategic alliance with The Exhibitor Advocate, the only nonprofit organization exclusively dedicated to championing the interests and success of the […]

Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live events, global reach and expanded capabilities surges; AI looms; and private equity firms tighten their grip on the thriving business of events. And all of this wheeling and dealing is altering the industry paradigm. Read on for a look at […]

As the official U.S. media partner of the EMMC, Event Marketer will continue to roll out event measurement education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations.