Industry News
Agency News: Impact XM and Jack Morton Merge
Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include...
Guest Column: Why Measuring ‘Mutual Value’ is the Only Way Event Organizers Win
If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.
Agency News: Spiro Announces its Acquisition of 2Heads
Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in...
The Brief, Live! Special Edition: Halloween Hijinks
Alienware's spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown's global balloon hijinks.