Video Gallery

January 15, 2015

EM All Access: Google’s Gianna Gaudini

Spend 10 minutes with the brands behind the event technology revolution. In this episode, Google Event Marketing Manager Gianna Gaudini on driving delight through content, the value of the human touch and why comfort ultimately leads to engagement.  

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November 25, 2014

EM All Access: The Do’s and Don’ts of Viral Video

In this episode, Event Futurist Joe English chats with the authors of “The Viral Video Manifesto,” Fritz Grobe and Stephen Voltz, about what makes a video go viral, and what doesn’t. You might know Grobe and Voltz as the Extreme Diet Coke and Mentos guys, the crazy duo that dropped 500 freshmakers into 200 liters...

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November 10, 2014

EM All Access: Intel Extreme Masters

Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In...

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