Photo Gallery

Photo Gallery

August 11, 2015

Why Bonnaroo’s Signage Appeals to Millennials

Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding,...

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July 7, 2015

Go Inside The Travelers Championship Golf Tournament

Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the 2015 Travelers Championship golf tournament, which took place June 22-28 at TPC River Highlands in Cromwell, CT. The red umbrella, after all, has been the insurance giant’s signature logo since the 1870s. Travelers took over as title sponsor in 2007...

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June 22, 2015

Whatever, USA on Catalina Island

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. Check out the full story here, and take a tour below.  

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June 5, 2015

Scenes From The Amgen Tour of California

The Amgen Tour of California is the largest cycling event in North America. Owned by AEG, it attracts pro-cyclists, including world champions, and is widely considered a precursor or practice event to the Tour de France in July. Engagement opportunities abound inside this eight-market weeklong event, both along the route and at a festival that moves to...

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April 15, 2015

Kipling Launches #KiplingMakeHappy in New York City

Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a...

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