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B-to-C EventsHow American Express Keeps its Event Portfolio Fresh
It is a piece of plastic with a string of numbers and an expiration date stamped across the bottom.
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B-to-C EventsSubaru Says: Choose Your Own Adventure
At the North American International Auto Show in Detroit this year, the LA Auto Show before it and the Chicago Auto Show last week, Subaru set out to help its famously die-hard fans live out their road trip fantasies and give unconvinced consumers a moment to imagine what bringing the brand’s vehicles into their lives could do for them.
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B-to-C Events‘The Americans’ Bursts Onto the Scene in L.A.
To promote its new series “The Americans,” FX on Jan. 28 activated a stunt in Los Angeles that had a replica Russian submarine appearing to break through the pavement at the busy Hollywood and Highland shopping area. From 10 a.m. to 6 p.m., the Cold War era came to life as Russian-speaking actors dressed as officers and soldiers of the Soviet Navy guarded the sub while military drills and a helicopter flyover took place around the eye-catching visual.
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B-to-C EventsDell Appeals to Business Travelers at Heathrow
Airports are busy places. They’re also natural environments where there is a lot of delay and downtime. To take advantage of this fact and the needs of travelers, Dell recently activated a travel hub experience at London Heathrow designed to highlight the latest Dell XPS range of products as part of the brand’s Power to Do More Campaign.
