In the turf maintenance equipment world, three colors dominate the field. You’ve got green (John Deere), you’ve got red (Toro) and then you have orange—Jacobsen orange. To leave attendees of the annual Golf Industry Show in February with orange on the mind and more importantly, the Jacobsen name top of mind, the brand set out to paint the host-city of San Diego orange.

The Samsung Galaxy Experience at South by Southwest last month was a hub of events, activities and rewards for Galaxy owners on-site and throughout Austin. Samsung placed tags called TecTiles at various locations that people with NFC-enabled Galaxy phones could tap for offers from local businesses, such as free cupcakes, brownies and pizza. Galaxy owners running low on power could tweet #PowerOn to @SamsungMobileUS to receive a brand new fully charged battery via bike messenger.

Automotive journalists travel frequently, moving from one vehicle launch event to the next. So to give a memorable experience to writers attending its mid-March media drive program for the launch of the redesigned Chevrolet Impala, General Motors introduced them to the vehicle in a location where they would immediately associate it with iconic style and design: renowned architect and avid car collector Jonathan Segal’s eighth floor penthouse apartment in San Diego.

The South by Southwest Interactive, Film and Music Festival might be over, but the buzz is still reverberating for 3M. In addition to the brand’s Post-It Big Pads booth in the trade show hall (this is the brand’s second year at SXSW, but the first year in the convention center), people are still talking about the brand’s technology on display in the 3M Interactive Lounge, specifically “Jenny,” the brand’s holographic virtual presenter.

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly series, EM’s own Ken Briodagh will collect and codify the hottest, newest, most interesting, best (and sometimes worst) technological doohickeys available to you.