[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Five years after our first special report, we check in to find out what it takes to be a leading lady in the world of event marketing… Women have graced the cover of Event Marketer magazine 16 times over the past five years. This is exactly the same number […]

SVEDKA activated a sampling "cube experience" along the route of the Mermaid Parade, a 30-year tradition that kicks off the summer season.

Ben & Jerry’s is on the road again, but this year the brand’s sampling tour has a new component—a campaign called City Churn. Fans are encouraged to vote on Twitter for a limited-batch flavor that will be made from locally sourced ingredients in 11 tour markets located on the East and West coasts. Unveiling pop-up parties are then hosted two weeks later alongside local ingredient partners where consumers can test out the result. The tour began in April in Miami and San Diego and wraps up in September in Boston and Seattle.

In year one of a three-year partnership as the exclusive beer provider at Chicago’s Pitchfork Music Festival, craft brewer Goose Island served up exclusive beers and a fun environment for tasting them. The festival, which took place July 19 to 21 in Union Park, attracts fans of up-and-coming musicians and headliners such as Bjork and MIA and provides a natural fit for niche brands such as Goose Island, which was acquired in 2011 by AB/InBev.

MillerCoors’ new summer style Blue Moon Agave Nectar hit the public for the first time in Sacramento, CA, at the GOOD: street food + design market July 7. The brand built buzz with a custom Agave Nectar mural created by local artists at the site of the popular market, which is set up to emphasize good design, good food and clever do-it-yourself culture that stimulates the local economy—all things the brand wanted to tie into.