MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they […]

There’s nothing quite like San Diego Comic-Con. Where else will consumers happily wait in line for two hours or longer, in full costume, just to get close to a brand or an entertainment franchise they’re passionate about? According to Chris Epple, vp-consumer marketing at HISTORY, which returned to San Diego Comic-Con July 24-26 this year […]

U.S. Cellular’s latest mobile tour is about more than creating awareness and educating consumers. The tour, which launched in May and runs through October, is providing the brand an opportunity to build relationships by connecting consumers with staff from local stores in a no-pressure environment. Two semi-tractor trailer trucks and a scaled-down 10-foot by 20-foot […]

How far would you go to seed a viral video of your brand’s latest product? Bissell Canada Senior Brand Manager Ravi Dalchand answered that question this summer when he steamed a grimy layer of soot and germs off a Toronto subway platform with Bissell’s new Symphony All-in-One Vacuum and Steam Mop, dumped a bowl of […]

Microsoft has made a huge commitment to Major League Soccer in the U.S. and activates its sponsorship throughout the season. But at the MLS All-Star game on Aug. 6, the brand made a big-time push to help fans get more familiar with its Surface tablets. The tech giant plastered the streets of Portland, OR, with […]