In a bid to attract new consumers and bring to life its History Begins Here ad campaign, 85-year-old fashion brand Cole Haan on Sept. 6 and 7 held a workshop designed to inspire and encourage people to begin their own personal histories. More than 2,000 people showed up for the two-day workshop, which took place at Wallplay, […]

With recreational cannabis legalized in Washington and Colorado, and many more likely to follow, the cannabis scene is starting to look a lot like the gold rush days of the post-Prohibition era. But how should brands proceed when a heavily regulated and potentially volatile product is at the center of the consumer experience? Rick Kiley […]

Ahhhhhhhhh, cannabis. Marijuana. Mary Jane. Reefer. The leafy green plant, once the stuff of stereotypical subcultures, is hitting the mainstream. States are decriminalizing it, recognizing it in medicine, and two have inked landmark decisions over it—despite it remaining a federally illegal drug. After legalizing cannabis for recreational use in January, Colorado began letting retailers sell […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] Even in a female-dominated industry, women in events still follow suit when it comes to those frustrating national averages that keep women’s salaries hovering around two-thirds of what their male counterparts make. In our fourth Women in Events Special Report, we interview 17 of the industry’s top female marketers to find […]

In researching Country Living’s event program, the Country Living Fair, I came across a scroll of exuberant commenters on the magazine’s event page, one of whom declared: “This fair is on my bucket list.” Whoa, really? Pulling into the Dutchess County Fairgrounds June 7 in Rhinebeck, NY, I witnessed the power behind that statement as […]