To promote its Nov. 29 four-hour airing of the 25th Anniversary Rock and Roll Hall of Fame concert which was recently held in Madison Square Garden HBO set up its own hall of fame in the busy Time Warner Center 10 days prior to the show.  

The exhibit included 27 framed and mounted photos taken during the concert by rock and roll photographer Kevin Mazur. In addition it featured rock memorabilia like a handwritten set list by B.B. King and the denim vest worn by Bruce Springsteen during his U.S. tour.

State Farm activated its title sponsorship of the Border Showdown Nov. 28 with pre-game interactives that fanned the flames of competitiveness between the University of Missouri and University of Kansas football teams.

To generate buzz for its Soul vehicle among consumers in their late teens and mid- to late-20s KIA created the KIA Soul Collective. An extension of the brand’s New Way to Roll campaign the Soul Collective program which wrapped November 8 invited consumers in 10 cities to enjoy four days of free music art and design with headliner concerts on the last day.

Doubletree Hotels and the United Nations World Food Program have teamed up to motivate students to help fight hunger this holiday season by collecting food for local food banks in the United States and raising funds for hunger relief operations abroad.

Macy’s department store offered fans of the New York City’s iconic parade unique content downloads via Bluetooth and wi-fi to deepen the experience and build excitement around the big event.