Samsung Electronics America is launching a program aimed at connecting with indie movie fans and filmmakers on a variety of levels.

Based on the platform True Vision Should Lose Nothing in Translation Samsung is partnering with Landmark theaters to connect with consumers. One example? Samsung is launching a competition for up and coming filmmakers whose films do not yet have distribution. The company along with Landmark’s Truly Indie program will provide the selected films with marketing support and distribution in five markets.

As part of a commitment to reach more women MetLife last month launched MetLife Snoopy in Fashion a group designer fashion show during Mercedes-Benz Fashion Week in New York City. Designers including Heatherette Isaac Mizrahi Betsey Johnson Liz Claiborne and others participated creating one-of-a-kind runway outfits inspired by the Peanuts characters created by Charles M. Schulz.

Forget sight sound and touch. There’s only one sense that guarantees to lead directly to taste and that’s smell. KFC is drawing on its most reliable strength its recognizable scent to get office workers excited about its $2.99 Deal Meals—a plated meal including KFC's chicken a side item and a biscuit.

Pepsi will expand its title sponsorship of the Dew Tour action sports property to include a Winter Dew Tour starting with the 2008-2009 season. The new series in partnership with NBC and the AST (Action Sports Tour) will feature events such as snowboarding and freeskiing at three winter tour stops increasing the total number of Dew Tour locations to eight in total. The move is part of a strategy to help the company reach more action sports fans support more local bottlers by reaching more markets increase media coverage of the event and tap into more of its action sports athletes.

In an effort to connect with black consumers and communities AT&T has announced a sponsorship of a multi-city college tour featuring music and folklore presented by the Gee's Bend Quilters Collective a group of more than 50 women who live in the rural communities of Rehoboth and Boykin AL.

The free tour stops will be open to the public and will include performances by the Gee's Bend Quilters Collective. At each event a group will entertain audiences with songs spoken-word poetry and storytelling.