Is it possible for ceos to show a little too much love for the events
they sponsor? Apparently the answer is yes and the top boss of Exelon
found out the hard way.

 

Exelon is sponsoring the seven-month run at Chicago ’s Field Museum of
“Tutankhamun and the Golden Age of the Pharaohs ” the blockbuster
touring exhibit. At the opening ceremony an Exelon exec was given a
chance to address the audience. He mentioned that ceo John Rowe was
such a big fan of Egyptian antiquities that he keeps a 2 600-year-old

Unilever’s all laundry detergent ended a two-week single-market
mobile campaign aimed at driving home a key product attribute. The
exteriors of the two “small & mighty Clothes Buses” were covered
with 32 loads of shirts pants pjs and socks. The message: One
container of all can tackle an awful lot of laundry.

Procter & Gamble’s Gillette Venus women’s razor brand used a press
event at New York City ’s Radio City Music Hall to announce that Mariah
Carey would front the brand’s fourth annual Legs of a Goddess contest.

 

The brand picked the venue because “ Radio City Music Hall ’s natural
association with legs via the famous Rockettes links nicely to the
Venus brand ” Kara Salzillo Gillette’s global external relations
manager told Buzz.

 

Aside from the songstress herself the event’s most prominent

Dunkin’ Donuts is promoting its new tropical flavor smoothies with
beach parties—at non-beach locations—in Boston Chicago and Jackson
NJ . The events feature limbo and hula hoop contests; winners can
score DD gift cards and branded beach towels and beach balls. Brand
ambassadors in tropical attire are handing out samples from a branded
truck. The drinks are currently available at DD locations in the
Northeast but they roll out nationwide next month.

 

“The tropical atmosphere coincides perfectly with the start of summer

Ikea stormed into New York City during the International Contemporary
Furniture Fair with a street campaign that brought the chain to life.
The catch? The retailer wasn’t invited to the event.

 

Instead Ikea set up shop across the street from the Jacob K. Javits
Convention Center the fair’s home with its own Ikea Everyday
Fabulous exhibit. Inside the retailer showed off its wares and talked
up the furniture’s role in relaxed living environments. The company