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B-to-C EventsDigital signage is More Than Glorified TV
Digital signage—you know those high-def plasma screens electronic billboards and scrolling messages you see in your favorite restaurants stores and outdoor spaces—are more than glorified TVs. Passersby in Toronto earlier this year were stopped in their tracks on the city streets by digital images and special effects animating the windows of Hudson Bay Company’s flagship store. A Venus Breeze razor promotion last summer captured women’s real-time images as they walked past and magically projected them onto a dynamic interactive display.
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B-to-C EventsHBO Hugs It Out For Store Promo
HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed to promote the store’s campaign around the 50th anniversary of the peace sign.
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B-to-C EventsTalbots Promos New Collection Via Hostess Program
Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’ customers) preaching the highlights of the brand’s latest collection to friends.
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B-to-C EventsEmergen-C Adds New Elements To Burton Partnership
Vitamin water mix Emergen-C has added new interactive elements in year two of its sponsorship of the Burton Super Demo Tour which hits snow and ski resorts around the country and the Burton U.S. Open. Evolving from mostly sampling last year the vitamin drink has created its own footprint in a Get Shred Ready Igloo on site and put badass brand ambassadors on the mountain snowboarding with the pros.
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B-to-C EventsUSA Caffeinates Commuters To Drive Tune-In
For two days last week USA Network reached out to morning commuters on the streets of New York City to promote the return of its series “The Starter Wife.” Brand ambassadors decked out in bright purple dresses worked the sidewalks and invited passersby to visit nearby branded Start Your Morning Right hot dog carts where they were offered free fresh coffee and branded biscotti along with tune-in cards.