Dodge is hitting the highway for its Grab Life tour which is making stops at large fairs festivals and other family-oriented events to create buzz for its Journey crossover vehicle and other Dodge vehicles. Dodge kicked off the interactive tour this month at the Memphis in May’s World Championship Barbecue Cooking Contest.

A perfect getaway for most of us means sandy beaches and warm weather but for hockey players the ideal setting is frozen ponds and bitter cold temperatures. Canadian beer maker Labatt Blue has tapped into hockey players’—one of its core markets—passion for the game and beer by taking over an entire town in wintry Wisconsin and turning it into a hockey lover’s paradise.

Integrated Marketing: Dos Equis Leverages P.R. Use-Gen Content For Contest
A new brand awareness and relevance campaign for Dos Equis is aimed at finding a new assistant for a fictional character that the brand has dubbed the “Most Interesting Man in the World.” The effort comprises p.r. promotions user-generated content and branded TV entertainment.

Events: Enviga Green Tea Connects With Active Men In Central Park
Coca-Cola-owned Enviga Green Tea partnered with Men’s Fitness magazine in May to help give average Joe’s a shot at athletic fame at the magazine’s first Ultimate Athlete event. Wollman Rink in Central Park was transformed into a mini sports stadium where men could compete in timed football tosses three-point shoots baseball pitches standing long jumps and other manly challenges for a chance to win a Hummer and a giant trophy.

Tying into election year buzz Denny’s is targeting consumers who love breakfast through an integrated promotion. The effort which includes TV ads in-store online and guerrilla components centers on a website vote4real.com where consumers can vote for real breakfast—made from ingredients cooked to order in Denny’s restaurants—versus the so-called “fake” meals offered by competitors.