If we sold our screenplays hit it big and started our own brand... here’s who we’d hire

Kimberly-Clark this month launched its broadest non-traditional campaign ever to support the Cottonelle brand. The effort called Be Kind to Your Behind includes a mobile tour dubbed the Cottonelle Comfort Haven and a sweepstakes as part of an integrated campaign that also includes web marketing Internet advertising bus and train station ads and FSIs as well as traditional TV and print advertising.

What it takes to reap the benefits of aligning with the Macy’s Thanksgiving Day Parade

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Creating media events that attract the press like bees to honey