Editor's Picks

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winners prove that the experiential industry can make a little magic, too. Like the first-of-its-kind Oculus Rift experience by Merrell, that had Sundance festivalgoers braving precarious suspension […]

What happens in Vegas stays in Vegas—unless you’re the Ultimate Fighting Championship. The mixed martial arts brand did anything but keep quiet in Sin City from July 7-12 during International Fight Week, which serves as the Super Bowl of UFC events. Attracting tens of thousands of fans from across the globe, the notoriously bold brand […]

When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In our annual state of the union for women, 28 of the industry’s top trailblazers talk about what it takes to survive and thrive in the world of events   Earlier this summer, we assembled 28 of the industry’s top female executives for what has become our largest Women […]