Editor's Picks

Women have long recognized the importance of forming connections and supporting one another. For many women, it comes naturally. But new research published this year places scientific evidence behind its benefits.

Recognizing the best use of design, social media and technology to enhance live experiences There is a bright and booming economy to celebrate with this year’s crop of Experience Design & Technology Awards winners. Behind every winning program are partners, tradespeople, technologists, logistics gurus, architects and creatives, who, with their collective powers, build the stuff […]

One of the most exciting parts of creating our annual Ex Awards feature each year is reading through the nominees’ applications and getting a glimpse of the creative processes behind the best campaigns of the year—the steep marketing challenges, the tough objectives, the resulting ideas and the execution. Hard to believe these logistics-defying, multi-layered programs […]

How HBO’s ambitious SXSWestworld campaign leveraged hyper personalization and content at scale to captivate festivalgoers—and an entire industry   Loyal fans of the HBO series “Westworld” might have thought twice about the roundtrip ticket to Sweetwater. The fictional town is home, after all, to more than a few gunfights, ambushes and bloody massacres that are […]

We know it’s cliché to say, “You’ve come a long way, baby,” but, women in events—you’ve come a long way. Fifty years ago, the only role women had in events was sitting on top of a car at the annual auto show.