Research
Six Sentiment Data Innovations That Will Level up the Way You Measure Events
Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to event marketers The best events elicit a visceral response in their attendees. Capturing these feelings and translating them into emotional data provides a powerful foundation that shows the true impact of an event. But compared to the data-driven...The Brand Marketer’s Guide to Off-the-Floor Events at Trade Shows
How to Amplify Your Trade Show Exhibit with Live EventsUnlocking the Future of Events: Tips for Engaging Gen Z with Authenticity and Impact
The generation that gets all of its information from social media has officially entered… the workforce. And that means event marketers have to work more thoughtfully than ever to craft impactful event strategies that can transform these digital natives into brand loyalists in the real world. Finding out what makes Generation Z (consumers born between...The Modern Marketer’s Guide to Mobile Experiences
A Planning Guide for Best-in-Class Vehicle Selection, Creative, and Tour Strategy Mobile tours have evolved from pure door-to-door sales mechanisms to sampling ecosystems to experiences that are literally driving today’s most impactful, strategic and integrated campaigns—and brands are cashing in. Download this free guide to explore strategies and tips to get the most out of...