Research
Exclusive Research: EventTrack 2026
EventTrack 2026: The Future of Experiential Marketing Starts Here Produced by Event Marketer in partnership with Sparks. Welcome to the industry’s most comprehensive benchmark study on experiential marketing. EventTrack 2026 is here—and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors. This year’s...
Experience Design and Creative Process Benchmark Report
The Experience Design & Creative Process Benchmark Report delivers an unprecedented look inside the creative departments at top event agencies and exhibit builders. Coproduced with Highmark TechSystems, the report surveyed 200+ creatives across the U.S. to gauge how design teams are structured, how they function and how they are evolving. The data spans: • Department...Six Sentiment Data Innovations That Will Level up the Way You Measure Events
Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to event marketers The best events elicit a visceral response in their attendees. Capturing these feelings and translating them into emotional data provides a powerful foundation that shows the true impact of an event. But compared to the data-driven...The Brand Marketer’s Guide to Off-the-Floor Events at Trade Shows
How to Amplify Your Trade Show Exhibit with Live Events