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2025 Fab 50: Inside Acer Exhibits & Events

Integrating Invisible Cost Savings Into the Visible Exhibit Exhibit agencies are concerned with visual impact and spatial function; every exhibit is designed to stand out on the show floor.  But what happens behind the scenes of your exhibit can be just as important as the visual presentation. The exhibit agency should holistically address the client...

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2025 Fab 50: Skyline Case Study

CAMPAIGN: NAHB International Builders’ Show 2025 CLIENT: Sierra Pacific Windows FABRICATOR: Skyline Sierra Pacific Grows Beyond Their “Favorite T-Shirt” Booth When Sierra Pacific Windows needed to evolve beyond their beloved “favorite t-shirt” booth after a decade of customization, they turned to their longtime partner, Skyline Exhibits, to create something that truly reflected their growth as...

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2025 Fab 50: Visual Communications Case Study

CAMPAIGN: ASH 2024 CLIENT: PharmaEssentia FABRICATOR: Visual Communications Design is in Our Blood PharmaEssentia develops therapies for patients living with hematologic diseases. The American Society of Hematology show is its biggest event of the year. In the past, Visual collaborated with PharmaEsssentia and its agency to create exhibits that included an immersive 3D photo opportunity...

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2025 Fab 50: The Trade Group Case Study

CAMPAIGN: The Rainbow Six Siege X Showcase CLIENT: Ubisoft FABRICATOR: The Trade Group Ubisoft Launches Siege X with Live, Cinematic Global Experience   The Challenge – Break the Franchise Mold Ubisoft, one of the world’s most influential video game publishers and developers, wanted to support the release of Rainbow Six Siege X  with an immersive...

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2025 Fab 50: Inside ASTOUND Group

Analog Hearts, Digital Hands: Designing Events for Connection in a Hybrid World By Fred Thwainy, Sr. Creative Director, ASTOUND Group   At EMS 2025, I shared a core belief: the most impactful brand experiences are designed for real people, those with emotions, context, and expectations, not generic personas on a slide deck. In the weeks...

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