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Six Sentiment Data Innovations That Will Level up the Way You Measure Events

Sentiment data captures the reactions and emotions of event guests, delivering clear ROI and KPI metrics to event marketers The best events elicit a visceral response in their attendees. Capturing these feelings and translating them into emotional data provides a powerful foundation that shows the true impact of an event. But compared to the data-driven...

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Outdoor Events: Extreme Weather Impact Guide

Floods. Wildfires. Hurricanes. Storm Surges. We’re Covering it All. Extreme weather is pushing event ops teams to change how they plan, what they build, where they activate—and how they keep attendees safe. Download the just-released 2025 Extreme Weather Event Guide and dig into: Schedules. Revised event routing and contingency plans. Safety. Designing your extreme weather...

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The Brand Marketer’s Guide to Off-the-Floor Events at Trade Shows

How to Amplify Your Trade Show Exhibit with Live Events

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2025 Fab 50 Partner Showcase: Portraits, Perspectives, Case Studies and an Exhibit Roundtable

TOP BUILDERS SHARE SUCCESS STORIES, INSIDER PERSPECTIVES AND THE KEYS TO THEIR CRAFTSMANSHIP The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut...

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2025 Fab 50: Sparks Case Study

CAMPAIGN: NCR Voyix @ NRF 2024 CLIENT: NCR Voyix FABRICATOR: Sparks A Powerful Debut: NCR Voyix Captivates at NRF At NRF, NCR Voyix sought to create a customer journey that accurately reflected its evolving products, services, and brand messaging. Sparks executed a dramatic brand launch within a 70’ x 70’ space designed to immerse attendees...

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