Tours
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B-to-C EventsThe Brief: Cheesesteak Races and ‘ColdplayGate’
This week’s hot takes on hot topics in experiential marketing cover Cheesesteak Races, puppy lounges and how brands responded to “ColdplayGate.”
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B-to-C EventsThe Brief: Giant F1 Helmets and Goldfish Retrieval Services
This week’s hot takes on hot topics in experiential marketing cover giant F1 helmets, Goldfish Retrieval Services and potty-training parties.
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B-to-C EventsThe Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes.
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B-to-C EventsThe Brief: Candy Bars and Fake Workshops
This week’s hot takes on hot topics in experiential marketing cover faux team-building workshops, Launderettes of Love and The Pink Guava Sweet Shop.
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B-to-C EventsILGM Sparks up Community Connection on its Cannabis Home Grow Tour
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, […]