Tours
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B-to-C EventsBack-to-Campus Tours: How Brands from Google to Skippy are Reaching Gen Z
Viral denim campaigns are dominating the back-to-school social media conversation this year (we’re still trying to master KATSEYE’s Gap choreography to “Milkshake”), and reactions to the ads on Instagram and TikTok have run the gamut. But some brands have opted to go offline and, instead, bring their latest fall fashion collections, beauty products and dorm […]
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B-to-C EventsThe Brief: SmashCams and Gold Squads
This week’s hot takes on hot topics in experiential marketing cover Save Summer SmashCams, laundromat sampling and Gold Squads.
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B-to-C EventsCeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists
Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to celebrate. The brand is touring the country from July 29 to Sept. 14, popping up a birthday present-shaped activation in six cities: Chicago; San Francisco; Riverton, UT; Ann Arbor, MI; Tallahassee, FL; and Asbury Park, NJ. The 20 Years of […]
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B-to-C EventsThe Brief: Hatching Mascots and Slime Boutiques
This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.
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B-to-C EventsThe Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.