Archive
Tours
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B-to-C EventsSons of Anarchy hits the road
Event Minutes — EM’s stopwatch tracks the action
SONS OF ANARCHY
Brand: FX Network Agency: Hadley Media -
B-to-C EventsKIA Enlists Artists to Reach Consumers
To generate buzz for its Soul vehicle among consumers in their late teens and mid- to late-20s KIA created the KIA Soul Collective. An extension of the brand’s New Way to Roll campaign the Soul Collective program which wrapped November 8 invited consumers in 10 cities to enjoy four days of free music art and design with headliner concerts on the last day.
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B-to-C EventsStoli Affair Offers “Forbidden” Fruit
Premium Russian vodka brand Stolichnaya recently ended a 10-week multi-city Moskova Affair tour a brand experience developed to introduce sophisticated young urbanites and Stolichnaya distributors to its newest flavor—Stolichnaya Gala Applik.