Stunts

Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus on helping consumers hide an issue rather than confront it. But a collection of brands this year capitalized on relatability—and an event program—to create irreverent, funny and honest campaigns that confidently told consumers in person: We get you, and others […]

The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime in America following World War II and the disappearance of union boss Jimmy Hoffa. Directed by Martin Scorsese and starring Robert De Niro, Al Pacino and Joe Pesci, the film spans decades, but as part of a buzz-building campaign the […]

To prove to consumers that its styles have always been ahead of their time, adidas activated a futuristic bodega pop-up that transported media, influencers and consumers to the year 2048. Read on here.  

Happy Halloween, marketers. While candy brands are having a field day today, plenty of other categories are getting in on the fun, too, leveraging the holiday to pull off stunts, contests and product launches. Last year, the industry saw Skittles activate a tiny house sampling structure, Reese’s activate vending machines that allowed trick-or-treaters to trade […]

There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data […]