Stunts
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Trend of the WeekExperiential Marketing Trend of the Week: Opportunistic Stunts
Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the “just because” approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor. Let’s look at the […]
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B-to-C EventsSuper Bowl LIX: 16 Brand Activations, Parties and Stunts from NOLA
Super Bowl LIX brought a week’s worth of events to New Orleans, and while we hit 15-plus experiences, we couldn't squeeze them all in. Explore 16 more activations that delivered engagement ahead of the Big Game.
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B-to-C EventsHow Brands Can Make (and Build) Valentine’s Day Connections
Valentine’s Day is a key holiday in experiential, and on top of producing special-edition products and offers, from heart-shaped pepperoni pizza kits to cooking classes for romantics, brands seize this annual opportunity to encourage consumers to stop and smell the roses (or in the case of LEGO, to build one). Brand love is in the […]
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B-to-C EventsThe Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.
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B-to-C EventsThe Brief: Toy-Sized Showrooms and Fantasy ‘Foodball’
This week’s hot takes on hot topics in experiential marketing cover toy-sized pop-ups, a Fantasy Foodball Pool, and live from New York, it’s The SNL50 Experience.