Sponsorships
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B-to-C EventsThe Brief: Gutter Parties and ‘Pollen PuttPutt’
This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
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SponsorshipsAs the World Cup Nears, MLS’s CMO is Betting on Experiential
With a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net on the soccer ecosystem.
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B-to-C EventsWatch: February 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out their own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly. Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to […]
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B-to-C EventsWalmart’s Head of Experiential and Cultural Engagement Talks Tapping into MLS Fandom
Football, basketball and now soccer are Americans’ top three favorite sports, according to a recent survey by The Economist. Soccer surpassed baseball as the third-most popular sport, and brands like Walmart are taking note of the shift.
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B-to-C EventsContinental Tire’s Mobile Living Room Drives Tune-in for ‘Sunday Night Soccer’
For many consumers, Sunday evenings represent a time to wind down, settle in and, perhaps, ward off the Sunday scaries. But longstanding Major League Soccer (MLS) partner Continental Tire aimed to switch up the narrative with a 360-degree campaign that positioned Sunday Night Soccer as an occasion for energy, friendly rivalries and making some noise. […]