Sponsorships

There was a time not so long ago when street art and graffiti were viewed not as art forms, but as vandalism. Flash-forward to today, and those same mediums are celebrated as part of the fabric of pop culture. So when adidas Skateboarding, a brand known for its roots in street culture, got the opportunity […]

It’s official: summer festival season has begun. Brands looking to court younger consumers are coming out in droves, all vying to engage with an increasingly inundated demographic. One of the younger-skewing fests is Governors Ball, which claims that 42 percent of its 155,000-plus attendees in 2017 were younger than 25 years old. EM was there […]

As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As […]

Coachella isn’t really Coachella without the host of swanky, off-site pool parties and late-night soirees that take over the desert each year, and the sixth annual Bootsy Bellows Pool Party presented by McDonald’s and PacSun was once again one of the hottest tickets in town. Celebrities and influencers who let their hair down at the […]

Soccer aficionados are some of the most passionate fans on the globe. But despite the undying loyalty they hold for their teams, very few of them get to experience the sights and sounds of the actual stadiums. That’s where Uber saw an opportunity to deliver fans and people closer to their passions. As the official […]