Sampling

SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN Food Truck Tour rolled out by Hormel Foods, Anderson and the food truck are traveling across the country to events in 12 […]

To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan on April 16. We were there. Here’s a look inside. When attendees arrived at the crisp white penthouse (fewer than […]

The Dirty Girl Mud Run is just that—dirty. So, for a second year in a row, Kenmore is, quite appropriately, stepping in to help runners clean up with an interactive laundry center at 15 regional race sites. Kenmore is the official household appliance sponsor of the series, an original women-only national 5K muddy, obstacle race […]

Earlier this year, commuters on Atlanta’s MARTA rail system got to try some Johnsonville sausage links on their way to and from work, and Johnsonville got to try out a guerrilla sampling campaign. The four-week pilot program, which was called Next Stop: Johnsonville and began mid-January, marked a departure from its traditional sampling vehicle, the […]

Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration […]