Pop-Ups
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B-to-C Events
Getting the Most Out of a Pop-up
When brands make a major investment in creating and executing a pop-up the focus is often on
awareness—creating impressions and buzz and changing perception of the
brand by casting it in a new and inventive light.But just because a pop-up is more about making a splash doesn’t mean that brands should
totally forget about moving that needle. Smart marketers are finding
ways to drive consumers back to the product even after they leave the
pop-up. -
B-to-C Events
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in
April to promote a new flavor of its Nicorette smoking-cessation
chewing gum.
The Nicorette Stop Shop now on its way to Atlanta Chicago Houston
and Phoenix offers consumers one-on-one counseling sessions with
certified smoking cessation counselors; a multimedia learning center
(videos on nicotine replacement therapy podcasts with tools and tips
a computerized health assessment tool); and a retail area where smokers -
B-to-C Events
Pop-ups: Motorola Uses Temporary Store As Part of Q Launch
To help introduce its new do-everything handheld device the Q
Motorola has taken over a high-traffic storefront on Chicago’s
Magnificent Mile for its first foray into pop-up retail dubbed
Destination Q. Opened earlier this month the shop features a handful
of podiums that show off the device’s different
capabilities—communications media playing Internet and so on. Reps
give demos take photos that guests can print out using a Bluetooth
connection and guests can use the gadgets to make free calls.
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Pop-Ups
Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring and styling beauty consultations and zones filled with product samples.
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B-to-C Events
Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.




