Archive

Pop-Ups

  • B-to-C Events

    Getting the Most Out of a Pop-up

    When brands make a major investment in creating and executing a pop-up the focus is often on
    awareness—creating impressions and buzz and changing perception of the
    brand by casting it in a new and inventive light.

    But just because a pop-up is more about making a splash doesn’t mean that brands should
    totally forget about moving that needle. Smart marketers are finding
    ways to drive consumers back to the product even after they leave the
    pop-up.

  • B-to-C Events

    Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC

    GlaxoSmithKline opened a pop-up shop in New York City for four days in
    April to promote a new flavor of its Nicorette smoking-cessation
    chewing gum.

     

    The Nicorette Stop Shop now on its way to Atlanta Chicago Houston
    and Phoenix offers consumers one-on-one counseling sessions with
    certified smoking cessation counselors; a multimedia learning center
    (videos on nicotine replacement therapy podcasts with tools and tips
    a computerized health assessment tool); and a retail area where smokers

  • B-to-C Events

    Pop-ups: Motorola Uses Temporary Store As Part of Q Launch

    To help introduce its new do-everything handheld device the Q
    Motorola has taken over a high-traffic storefront on Chicago’s
    Magnificent Mile for its first foray into pop-up retail dubbed
    Destination Q. Opened earlier this month the shop features a handful
    of podiums that show off the device’s different
    capabilities—communications media playing Internet and so on. Reps
    give demos take photos that guests can print out using a Bluetooth
    connection and guests can use the gadgets to make free calls.

     

  • Pop-Ups

    Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands

    Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring and styling beauty consultations and zones filled with product samples.
     

  • B-to-C Events

    Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist

    As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.