Pop-Ups

To promote its new thriller series, “Reacher,” Amazon Prime Video mirrored the active, immersive experiences typically found at a fan convention in a traveling outdoor obstacle pop-up that had consumers mimicking missions the show’s lead character, former military sniper “Jack Reacher,” carries out. Dubbed the “Reacher Challenge,” the two-city program took place Jan. 30 at […]

HBO Max’s “Gossip Girl” reboot follows the original’s premise, in that it takes viewers inside the luxe and complicated world of privileged New York City teens and their families. Ahead of the premiere of part two of the show, the brand invited consumers to “Gossip Girl Friendsgiving: A Pop-Up to Give and Receive,” an experience […]

Inspired by user data that showed searches for “Sunday reset routine” have increased sevenfold and “destressing tips” have risen 12-fold, Pinterest launched a hybrid experience, “Havens: Invest in Rest” timed to honor World Mental Health Day on Oct. 10. The program helped introduce consumers to Pinterest’s Compassionate Search tool that directs people to stress-busting, mood-lifting […]

Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The scaled-down sampling program is anchored in a tricked-out trailer pulled by a classic wood-paneled vintage Jeep Wagoneer. The tour launched in June at […]

Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo […]