B-to-C Events
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B-to-C EventsCastles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design […]
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B-to-B EventsFree to Nominate: The Event Industry ‘Watchlist’
We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…
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B-to-C EventsThe Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.
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B-to-C EventsHot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses, but 2024 brought other types of brands into the mix, too, including Sparkling Ice and […]
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Trade ShowsA Look Inside the AI Evolution at Trade Shows and Events This Year
A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I […]