B-to-C Events

EM’s year in review provides a chronological look at more than 67 ways the industry turned a down economy into an opportunity to prove that live marketing is still alive and kicking

Saying that this was one of the industry’s toughest years on record would be an understatement. First the banking industry imploded on itself sparking a domino effect of financial destruction that seemed only to gain momentum as the year went on.

The FTC is cracking down on deceptive marketing practices in the blogosphere. Tips for staying above board

Event Minutes — EM’s stopwatch tracks the action

SONS OF ANARCHY
Brand: FX Network Agency: Hadley Media

This year’s hottest consumer event interactive turns giveaways into works of art

AH THE UBIQUITOUS BRANDED EVENT T-SHIRT— often given away and yet so rarely worn in public (the gym doesn’t count).

Brands are whisking consumers off to exotic locations for once-in-a-lifetime travel experiences

MOST PEOPLE WILL NEVER GET TO GO on the vacation of their dreams. Hot air ballooning across the globe? Unlikely. But thanks to a few industrious brands like Budweiser Air New Zealand and spirits brand Drambuie some consumers are changing their fate and getting a shot at an international travel experience that’s big on adventure and rich with brand engagement.