B-to-C Events

In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch your budget and take you places you’ve never been before.

So the time has come to cut some fat from your marketing budget but naturally you don’t want to lose any of your assets especially that branded tractor-trailer. Instead of ending or not renewing a lease on an old vehicle why not make that inventory work harder for you by renegotiating the lease agreement? You might be surprised at how much more you can get for those ever-dwindling dollars.

If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick mastery of distribution practices sales tactics retail relationships and consumer behaviors. With budgets shrinking and quantifiable deliverables more important than ever before it’s time to turn experiential programs into sales machines.

Colgate-Palmolive has been marketing successfully to elementary schools via its Bright Smiles Bright Futures program for 18 years. The ongoing program has become more and more interactive with an increasing presence at schools nationwide. It currently produces annual plays at schools brings in high-profile celebrities and stations mobile dental vans at schools and other locations to provide children with oral health education free screenings and dental supplies.

Laptops were all the rage that is until cell phones turned into mini personal computers. Now consumers get sports updates the weather email photos and news—you name it—all on a device that fits in the palm of their hands. Through SMS (text messaging) they’re also communicating with each other faster than ever before.