B-to-C Events

Malls continue to evolve into 360-degree marketing platforms

When you think of the American shopping mall what comes to mind? Lionel Richie instrumentals piped in on a tinny sound system? Blenders whipping up another batch at Orange Julius? Grandma and Grandpa walkin’ it out before the early bird special? Yes it’s true malls have a certain nostalgic charm (one EM reporter had her first almost-kiss in the food court) but as marketers it may be time to reevaluate the staid perception.

Want to be more Earth friendly? Take this advice from brands that already walk the talk

Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix

A lot has changed since Best Buy first opened its doors 41 years ago.

Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.