B-to-C Events
Women in Events 2025: Meet Shanise Anderson
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. If you could change something about the industry, what would it be? I’d love to see the industry strike a better balance between flash and function. At Coachella, for example,...Women in Events 2025: Meet Ashley Jex Wagner
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. How organizers are engaging with their audience and if the experience is connecting with them. If you could change...Women in Events 2025: Meet Jenn Cammarota
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m always looking at how well brands are integrated. The best partnerships feel like a natural fit. They’re clever,...
The Brief: Turkey Spas and Stonehenge Stunts
This week’s hot takes on hot topics in experiential marketing cover turkey spa days, hygiene in the Henkel House and a “Doctor Who” stunt at Stonehenge.