B-to-C Events
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B-to-C EventsThe Brief: Data Banks and Teddy Takeovers
This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.
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Trend of the WeekExperiential Marketing Trend of the Week: AI-driven Experiences
Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events […]
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B-to-C EventsWedding Event Activations: Brands from Cheetos to Tinder Help Couples Say ‘I Do’
Weddings are special no matter where they take place, but more and more, brands are stepping in to enhance them and become a permanent “guest” in one of life’s biggest milestones. Some companies go the traditional wedding route, while brands remain true to their core products and messaging, and as a result, often go viral […]
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B-to-C EventsNBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More
The 74th annual NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, […]
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B-to-C EventsThe Brief: Third Nipples and Duo’s Death
This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.