B-to-C Events

Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.

Kodak has aligned with Burton Snowboards in a partnership that includes sponsorship of the Burton Super Demo Tour, a 10-stop tour during which snowboarders can test ride Burton hardgoods on snow for free. They also can try out Kodak’s Burton Edition PLAYSPORT Video Camera, a rugged, durable camera that features an orange pixilated design resembling the Burton Custom 154 Snowboard, one of Burton’s most popular products.

To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington D.C.-area Criswell Automotive group is executing a high-tech winter and spring tour which turns traditional car displays into an interactive experience for consumers. Since Nov.15, the tour has been targeting shoppers at Virginia, Maryland and D.C. malls.

In our new feature, EM takes a snapshot of one program on one event day and gives you all the intel that counts. This month:

Brand: ION Television
Agency: The Michael Alan Group
Campaign: Greenhouse on Wheels

Click to Download the .PDF.

Last month, the Cobo Center in Detroit played host to the largest automotive show in the country and some of the largest and most elaborate exhibits and consumer activations in the industry. EM was there to bring you the highlights.