B-to-C Events

Has a mailbox ever talked to you before? This summer, a giant purple talking Yahoo! mailbox struck up conversations with passersby on 9th Street and 8th Avenue in Park Slope, Brooklyn, on June 2, and on Stuyvesant Street, in Manhattan, on June 3. I was embedded during the latter, hidden in a surveillance van with […]

As I drove from Denver to the C Lazy U Ranch in Granby, CO, on the epic road through the Rocky Mountain State Park at about 12,000 feet, I came to two realizations: a) even brisk walking at high altitude sucks, and b) this was going to be one of the most incredible weekends I […]

Lollapalooza this summer celebrated its 20th anniversary by once again taking over Chicago’s Grant Park with its signature three-day music festival. From Aug. 5 to 7, thousands descended on the shores of Lake Michigan to rock out and chill out to the sounds of headliners and indie favorites ranging from Eminem and Foo Fighters to Arctic Monkeys and Lykke Li. Key sponsors were there, too, of course, hoping to get a bit of attention from the thousands of music lovers and hard partiers who hit the festival over the weekend. Some activations were clever and endemic.

Irish whiskey brand Tullamore Dew is throwing a series of “A Night at the Irish True” events in select cities through December to coincide with its “Irish True” campaign. The first event was held Nov. 14 at New York City’s Chelsea’s Center. Upcoming events will be held in Chicago, Philadelphia and San Francisco. The events tap into influential consumers through a partnership with the daily lifestyle newsletter Thrillest.com, as well as stakeholders, media and members of the trade.

Hip Spanish footwear brand CAMPER this year has taken to the high seas with a sporty red sailing yacht in the Volvo Ocean Race, but for landlubbers and fans of the brand it has created a specially designed round pavilion that can be found in the Race Village at four of the 10 stop-overs on the course. The race began in Alicante, Spain, on November 5 and will continue until early July when it ends in Galway, Ireland.