B-to-C Events
Fashion Week Sponsorships
Brands use Fashion Week sponsorships to strut their stuff reach influencers—and just plain look good When it comes to glitz few events in New York City can rival Fashion Week the semi-annual ritual under the tents in Bryant Park where leggy models strut the latest designer duds down the catwalk.
Inside Best Buy’s Analytics-Based
Once focused on all-media-all-the-time Best Buy now connects with customers using a blossoming event marketing mix A lot has changed since Best Buy first opened its doors 41 years ago.
Sponsorships: GM To Exit Olympics After Beijing
Looking to become “more flexible” and to “better differentiate” its brands GM will no longer sponsor the Olympics after the 2008 summer games in Beijing.
Pop-ups: Warner Bros. Gives Tweety A Beverly Hills Twist
As part of an effort to reposition the Tweety character as an upscale and fashionable brand Warner Bros. Consumer Products recently set up a pop-up boutique on trendy Wilshire Boulevard in Beverly Hills CA.